Privacy Policy
Last Updated: 2026
Blameless UK ("we," "us," "our," or "Company") operates the website blamelessuk.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit contact forms, sign up for newsletters, or create an account, we may collect your name, email address, and other contact details.
- Automatically Collected Data: When you visit our website, we automatically collect certain information, including:
- IP address
- Browser type and version
- Operating system
- Referring URL and pages visited
- Time and date of your visit
- Device identifiers
- Usage data and clickstream information
- Cookie Data: We use cookies and similar tracking technologies to collect data about your browsing activity (see Cookie Policy section below).
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services
- To personalise your experience and deliver relevant content
- To track affiliate referrals and commissions from partner casinos
- To conduct website analytics and understand user behaviour
- To send promotional emails and updates (with your consent)
- To comply with legal obligations and prevent fraud
- To respond to your enquiries and customer support requests
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies: Used to analyse how visitors use our site and improve performance.
- Affiliate Tracking Cookies: Used to track referrals to partner casinos and monitor affiliate performance.
- Marketing Cookies: Used to deliver targeted advertising and remember your preferences.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Please note that disabling cookies may affect website functionality.
For more information about cookies, visit All About Cookies.
Third-Party Links
Our website contains links to non-UK casinos and other affiliated websites. We are not responsible for the privacy practices, content, or security of external websites. When you click on links to third-party websites, including casino operators, you leave our site and their own privacy policies apply.
We recommend reviewing the privacy policies of any third-party sites you visit. We do not endorse and are not responsible for the practices of our affiliate partners.
Your Rights
Under UK and EU data protection law (GDPR), you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your data under certain circumstances.
- Right to Restrict Processing: You can restrict how we use your data.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to processing for marketing or profiling purposes.
- Right to Lodge a Complaint: You can file a complaint with the Information Commissioner's Office (ICO).
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When data is no longer needed, we will securely delete or anonymise it.
Analytics and usage data are typically retained for up to 24 months. Affiliate tracking data is retained in accordance with our affiliate programme terms.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Website: blamelessuk.co.uk
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).